What is SEO

Search engine optimization, popularly known by its acronym SEO is a popular term in the internet business world and has existed ever since the advent of the internet. Businesses use SEO to rank better in search results for specific keywords and phrases used within their niches. There are also various tools you can use to get SEO analyses and improve different aspects of your SEO.

SEO Purpose

The wild world web (WWW) was introduced mainly for advertising and that is what it feeds on. Content, information and media is uploaded to the internet to be accessed by millions of people around the world. SEO simply makes it possible for search engines to find and rank a website or webpage for certain keyword. The main search engines like Google, Bing and Yahoo have several algorithms used to rank websites and pages to ensure the result is most relevant to the search word.

Results & Listing

For instance, when you type the phrase “best surfboard” in Google, you will get a result of websites and pages that contain surfboard information including companies that sell them. The Google algorithms simply go through the vast directory of websites and web pages available in its servers and avails the ones that are most relevant to the search word.

What it means to optimize

When you add the term optimization, it simply means making your website or pages highly accessible for the search engine. Going by the example above, a company that sells surfboards in Florida may include various keywords like “surfboards Florida”, best surfboards in Florida”, cheap Florida surfboards” affordable surfboards” and so on within their articles and the information they provide in their pages. These are the same phrases that users type in search engines like Google when looking for information or companies that deal with surfboards. There are several things involved in SEO and the field is very competitive. Engines like Google rank websites based on the most relevant to the search and have various rules to govern this. Stacking keywords in every other line and description may get you banned; so will several other malpractices. On the other hand, failing to upgrade your SEO with emerging trends and constantly improving your efforts (which comes from not having sufficient SE analyses) will slowly, but surely see your site and pages drop from page 1 to 2, 3, 4… of results. Our SEO firm can help you out to understand more about SEO.

What to optimize

As aforementioned, you can use different tools to get you SEO analyses and identify the areas that need improvement. Basically, SEO is an elaborate progressive activity that never ends. It starts when you create a website even when you make the decision to purchase a domain name. It involves providing high quality content for your visitors, reasonable keyword distribution, image optimization (in descriptions), title and subtitle optimization, links and backlinks, user experience, themes, navigation, responsiveness and up time among other things. As an example, you can see that we add on a weekly basis fresh content and articles to our blog page. You will need an online marketing firm to support you in this field.


SEO simply involves making your website and pages visible to your customers. This corresponds to getting your site and pages to rank in page one on specific keywords. From the above example, if a customer types the phrase “where can I find surfboards in Florida”, your website should be within the first page of results. This is the ultimate goal of SEO. However, you should be careful to remain within the niche and attract visitors who are looking for what you have to offer. More importantly, it is important to implement a holistic approach towards SEO and strike a presence in various online platforms including social media and other available places. You might be interested in hiring a SEO specialist.